Catching Purple

I realized I didn’t set up my keywords correctly, I cannot find where they were created. So that's been frustrating. I got the analytic tracker up and running and my website is finally live, where before it showed as coming soon. My website still feels pretty bare, it needs more work and hopefully I have been completing everything as I am supposed to. Running the campaign was pretty easy up to the end where I was supposed to select the dates to begin and end. For some weird reason the dates would only show the past and not the future, so I couldn’t fill that out. I am certain my google tag and my analytics conversion were installed right, so they should run correctly. I am worried I will have issues with my blog with receiving clicks since I’m not sure I completed everything as they were meant to be done, so my website might struggle to succeed.

Whatever the purpose of the website, whether for selling, for informational uses or anything else; relevance and quality scoring are extremely important in determining success or failure of the website. The object of the website must be relevant to the targeted audience otherwise customers will falter and the traffic of clicks will decrease incredibly.  Pitching to the audience’s interest is the goal when building a website, otherwise without clicks the website will remain unviewed and unpopular. On that same note, quality scoring matters. Higher numbers are good and suggest that the company is doing well and should continue down that avenue they are heading. Low numbers are worrisome and demand attention if the company is going to succeed. Quality score determines popularity of the website, if the website is tough to navigate, customers won’t come to the website, if information is unclear or hard to find, customers won’t come, if colors clash and the website is hard to view, c...

This week we discussed how to know if a keyword planner is bringing value or decreasing value to the website. Good keywords are keywords that are very specific to the topics of the website, while bad keywords are keywords that are very broad and possibly come up for categories that the website doesn’t even talk about. Keywords are super helpful tools when used correctly, but when used poorly keywords can hurt the profitability and success of the website.  We also learned about campaigning ads and compared different keywords and campaigns in spreadsheets. Playing around with keywords in keyword planner or taking their suggestions can be a good tool. Budgeting what to spend everyday is necessary since this will break or make a business. The general budget looks like it is around $3, but I think I will be doing roughly around $4. Before paying for google ads, it is smart to decide which keywords are going to be involved, this will be a key factor bringing traffic to the webs...

 It was interesting to learn about the different legal structures for businesses. There are four different structures: sole proprietorship, run solely by one person; corporations, run by a group of people working together, partnership, where two businesses work together for a similar goal; and LLC/limited liability company that will combine with either a sole proprietorship or partnership. For each state, different regulations mandate whether or not a license is needed and those rules fluctuate depending on location. For Utah any business where items are sold demands a license be registered for the company to operate. Affiliate online businesses are a type of sole proprietorship and this is the form of business I will be operating. From state to state there are different tax laws that must be adhered to and forms to be filled. The current tax rate for Lehi Utah, where I am from is %7.25, while Utah as a whole is %4.85.

Creating a button, whether that was a subscription, shopping cart, or buying dropdown button was frustrating and confusing. It was difficult to see how some of the selection options were relevant to my website design I plan on making. It was definitely a struggle. Having the link is a good resource to have for generating a business. When done with help the process is probably simple and done quickly, but alone it is a task that is infuriating.  I hope that future task won’t be difficult to understand and accomplish and will be clear and to the point. As I was doing the create a button assignment, it just was confusing to see the relevance in some of the options. I’m not sure why a drop down option is a thing, or the monthly cost as a member.  Subscriptions, shopping carts, and buy now's are all super, super good to have on a website. Having regular subscriptions means more clicks. Shopping carts are helpful for merchandise websites that are selling things directly off the web...

When choosing a website hosting option, there are a few things to look for. Knowing the cost of the domain, adwords credit, support system, and monthly charge, are all good to be aware of. There are lots of hosting website options and another way to narrow down which hosting website works best for you is to note how many stars it has and what the reviews say. If it is difficult to navigate a website with the hosting website chosen, then that is a factor that will derail being efficient in that website. A hosting website that is easy to use, has a reliable support system, free(or affordable) domain, affordable monthly charge, and good amount of adwords credit all make running the business online worthwhile and easier to earn a profit with. Narrowing down which host to use out of a group of hosts that check the boxes for the above criteria, can be done on a google spreadsheet, comparing the selected options and deciding which of the criteria matters the most. For example if the monthly c...