Landing Page Optimization and SEO

                Words are very important in a website, words are what are searched and how the website is

discovered. There are different ways to optimize a website, including the way the website is structured,

word choice in headline and writing, design of the website, images used. Everything should be relevant

and speak to one selling point. When the website flows and is easy to navigate and use, this is when the

website brings more value and opportunity. 

A well set up website is one that will succeed. Analytics and google ads campaigns help with the

success of a website through alerting of data. The landing page is what the audience first sees

when they click the link, so it is extremely important that this is well designed so the viewer will

become a customer and their interest will be retained. SEO, or search engine optimization is how

users will find and use the information on a website. Links, headlines, and keywords improve SEO.